Location : Bristol, United Kingdom.

Industry : Food Catering

Background :

Bombay Brrrrunch began as a small food stall in Bristol, known for its delicious chai tea. The founder, Mrunal, an aerospace engineer by profession, started the business part-time to indulge in her love for cooking. Despite their mouthwatering offerings, Bombay Brrrrunch struggled to build an organic audience in the competitive food scene of Bristol.

Challenge :

The main challenge was to establish a strong online presence and attract a loyal customer base through organic social media campaigns. Bombay Brrrrunch needed to increase brand awareness and engage with potential clients, particularly in the corporate and wedding sectors.

Solution :

Social Media Strategy:

Creed Works partnered with Bombay Brrrrunch to develop a comprehensive social media strategy aimed at boosting their online presence and engagement. Our approach included:

1. Content Creation: We crafted visually appealing and engaging content that highlighted the unique aspects of Bombay Brrrunch’s offerings. This included professional food photography, behind-the-scenes shots, and customer testimonials.
   
   

2. Targeted Campaigns: We designed targeted social media campaigns to reach potential customers interested in corporate catering and wedding services. This involved using specific hashtags, local geotags, and collaborations with local influencers.
   
   

3. Community Engagement: We encouraged active engagement with followers by responding to comments, messages, and hosting interactive sessions like live cooking demonstrations and Q&A sessions with Mrunal.
   
   

4. Consistency: We ensured a consistent posting schedule to keep the audience engaged and informed about upcoming events, special offers, and new menu items.

5. 
   

Packaging Design:

1. Brand Identity: We developed packaging that reflects Bombay Brrrunch’s vibrant and authentic brand identity. The designs incorporate traditional Indian motifs and modern aesthetics to create an appealing visual experience.
   
   

2. Functionality: The packaging was designed to be functional and user-friendly, ensuring the food remains fresh and intact during delivery and takeaway.
   
   

3. Eco-Friendly Materials: We prioritized the use of sustainable and eco-friendly materials for the packaging to align with the growing demand for environmentally conscious practices.
   
   

4. Custom Labeling: Each package features custom labels with detailed descriptions of the contents, heating instructions, and a personal touch from Mrunal, enhancing the customer experience.
   
   

Results :

The collaboration between Creed Works and Bombay Brrrrunch yielded impressive results:

• Increased Online Presence : Bombay Brrrrunch’s social media following grew significantly, establishing a strong online presence in Bristol.
  
  

• Higher Engagement : Engagement rates on their posts improved, with more likes, comments, and shares.
  
  

• New Clients : The boosted visibility led to an increase in inquiries and bookings for corporate events and weddings.
  
  

• Brand Recognition : Bombay Brrrrunch became a recognized name in Bristol's catering scene, known for their authentic Indian cuisine and exceptional service.

Conclusion :

Through strategic social media campaigns and consistent engagement, Creed Works helped Bombay Brrrrunch transform from a small food stall to a sought-after catering service. We continue to work alongside Mrunal and her team, supporting their growth and helping them bring the flavours of India to more events in Bristol and beyond.